Privacy Policy

B Young Wellness (“B Young Wellness,” “we,” “our,” or “us”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit byoungwellness.com (the “Site”), interact with us online or by phone, or receive services from us.

By using the Site or our services, you agree to this Privacy Policy. If you do not agree, please do not use the Site or our services.

1. Information We Collect

Information You Provide

• Contact information — name, email, phone number, mailing address.
• Account and intake information — date of birth, demographic details, emergency contacts, and information you share when scheduling or completing intake forms.
• Health information — medical history, medications, allergies, lab results, body composition data, treatment goals, and other information you provide to our clinicians. This is treated as PHI under HIPAA.
• Payment information — billing address and payment card details, processed by our payment processors (we do not store full card numbers on our servers).
• Communications — messages, emails, voicemails, and feedback you send us.

Information Collected Automatically

• Device and usage data — IP address, browser type, operating system, referring URL, pages viewed, and time spent on the Site.
• Cookies and similar technologies — we use cookies and pixel tags to operate the Site, remember preferences, analyze traffic, and improve performance. You can control cookies through your browser settings.

Information from Third Parties

We may receive information from referring providers, laboratories, pharmacies, and partners involved in delivering your care, as well as from analytics or marketing platforms we use to run the Site.

2. How We Use Your Information

We use the information we collect to:

• Provide, personalize, and improve our services and your treatment plan;
• Schedule appointments, communicate with you, and respond to your requests;
• Process payments and maintain financial records;
• Operate, secure, and improve the Site;
• Comply with legal, regulatory, and licensing obligations;
• Send service updates, reminders, and (with your consent where required) marketing communications;
• Detect, prevent, and respond to fraud, abuse, or security issues.

3. How We Share Information

We do not sell your personal information. We share information only as needed to deliver our services or as required or permitted by law, including with:

• Our clinicians and staff involved in your care;
• Service providers who perform services on our behalf (e.g., hosting, scheduling, payment processing, lab services, pharmacies, email and SMS providers), bound by confidentiality and, where applicable, HIPAA Business Associate Agreements;
• Affiliated healthcare professionals and facilities for treatment, payment, or healthcare operations;
• Government, law enforcement, or regulators when required by law, subpoena, or to protect rights, safety, or property;
• Successors in interest in connection with a merger, acquisition, financing, or sale of all or a portion of our business, subject to standard confidentiality protections.

4. Cookies and Tracking Technologies

We use cookies and similar technologies to operate the Site, remember your preferences, measure performance, and improve your experience. You can refuse cookies through your browser settings, though some Site features may not function properly without them.

We honor Global Privacy Control (GPC) signals where applicable and do not knowingly use cross-context behavioral advertising involving sensitive personal information.

5. Data Security

We maintain reasonable administrative, technical, and physical safeguards designed to protect your information from unauthorized access, use, disclosure, alteration, or destruction. No method of transmission or storage is completely secure, however, and we cannot guarantee absolute security.

6. Data Retention

We retain personal information for as long as needed to provide our services, comply with our legal and regulatory obligations (including medical record retention requirements under applicable Tennessee and federal law), resolve disputes, and enforce our agreements. When information is no longer needed, we securely delete or de-identify it.

7. Your Rights and Choices

You may have the following rights, subject to applicable law:

• Access — request a copy of the personal information we hold about you;
• Correction — request that we correct inaccurate or incomplete information;
• Deletion — request deletion of your personal information, subject to legal record-keeping requirements;
• Opt-out — unsubscribe from marketing emails using the link in any email, or reply STOP to marketing SMS;
• Authorized agent — designate an authorized agent to make requests on your behalf where allowed by law.

For HIPAA-protected health information, additional rights and procedures are described in our Notice of Privacy Practices.

To exercise any of these rights, contact us using the information in Section 11.

8. Children’s Privacy

Our services are intended for adults 18 and over. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to delete it.

9. Third-Party Links

The Site may contain links to third-party websites and social media. We are not responsible for the privacy practices of those sites. We encourage you to review their privacy policies before providing any information.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The “Last Updated” date at the top reflects the most recent revision. Material changes will be communicated through the Site or other reasonable means. Your continued use of the Site after the effective date of an update constitutes acceptance of the updated Privacy Policy.

11. Contact Us

If you have questions about this Privacy Policy or our privacy practices, contact us at:

B Young Wellness
Email: info@byoungwellness.com
Web: byoungwellness.com